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Rough logo concepts, exploring the shape of the building (the 'inn'), playing card crowns, community (figures) and brewing (hops).
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The final 'stacked' version of the logo, and it's themes.
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Clockwork, a complex collection of malts that seamlessly combines into a fine-tuned, smooth porter.
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All Inn's American Pale Ale in it's first appearance in cans at the new kit party.
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Four of the new All Inn characters in their 375 can formats.
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All Inn has been in operation since 2012 and has a large catalogue of beer styles. We created decals for sixteen of their beers for the relaunch and each decal features metallic silver & gold accents on a high-quality card.
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The beer characters range from playful D&D archetypes, pop culture references, 90's gamers and sci-fi mutiners.
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All Inn Brewing Co's Fresh Work Kits (FWKs) also got some love, with brand new front, back and top stickers, clearer instructions and better brand presence.
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The history of All Inn Brewing Co via the ups and downs of Snakes and Ladders. The use of the game metaphor reinforces the team's focus on playfulness & community.
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The card back concept has been featured on other collateral, such as this coaster, whipped up by their staff.