BRIEF // Fan-favourite brewery Garage Project was launching a special project - trialling a set of brand new hop varieties developed by Plant & Food Research and New Zealand Hops. Hops so secret that they can't even be named. Seriously, I asked.
GP wanted to match these new varieties to appropriate beer styles and release them to the drinking public. They would be put through rigorous testing, both in a working brewery setting and in the refined mouths of New Zealand's burgeoning beer aficionados.
Flying Whities pitched a design approach that reflected the new lines mysterious scientific beginnings, would appeal to the true beer geek and get people involved in a true taste experiment. Putting aside the general designer-shtick of less-less-less, we asked the GP team for more info, more numbers, more science. And then we put it all on the can.
The result is a two plate can print on white base coat 440ml cans. 3D renders by Andrew Martis, design and print assist from Ben Johnson.
Get your geek on
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/f94424ecbe67f758254b14af_rw_1200.jpg?h=c0463625b30e7e683230f492efb1666c)
Hop Trial numbers 1 and 2. A symphony in medicinal science colours.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/13cf9f0a2d06ff4ce48a4c94_rw_1200.jpg?h=6a6e251963f7c8587bdc1311981f460f)
LAUNCH POSTER / Hop Trial no. 1
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/b0f31408777e4477a842bd7d_rw_1200.jpg?h=b19dbd5dee3889c56ec50d3954289d1a)
FEEDBACK INFOGRAPHIC / Hop Trial no. 1
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/760404129be4bdf3421eb0e9_rw_1200.jpg?h=ad67501a4f1ed5b06d70cb0809d4db04)
LAUNCH POSTER / Hop Trial no. 2. No.2 was released some months after no.1
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/ec59382c4053be3b6c513216_rw_1200.jpg?h=ad087f50b4078d4c33975fca122ae418)
TAP BADGE / no. 2
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/24ba4cfcbdcb0d660543ab97434574e2/dea800f87eead7cb0647423d_rw_1200.jpg?h=04677541dd62443b4835487f782288e7)