BRIEF // To delight and surprise Wellingtonians, encouraging them to engage with their downtown business community via advent-style voucher releases hidden in their local city-scape.
Positively Wellington Tourism brought me on as an illustrator/animator to collaborate with TouchCast NZ on an epic exploration experience focusing on my favourite city (and hometown), Wellington. Inspired by the successes of past calendars and cultural touchstones like ‘Where’s Wally’ visitors to www.advent.wellingtonnz.com hunt through the populated landscape for doors containing vouchers for local businesses and deals.
As an illustrator and digital storyteller, I couldn’t help but add my own layer of detail and personality, which is well supported by the user’s ability to zoom into the canvas, or even view Wellington at night-time - a 2015 first for the Advent calendar.
Particular attention was paid to Wellington’s reputation for its coffee and craft beer scene, street art, buzzing waterfront, nature and its creative population, all things I have a personal appreciation of.